Google's Advertising Policies change regarding trademarks..

In case yo haven't caught the news --

"Updates to AdWords trademark policy

Google has made a policy revision that applies to complaints we receive regarding use of trademarks as keywords. Starting 23 April 2013, keywords that were restricted as a result of a trademark investigation will no longer be restricted in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil.

While we will not prevent use of trademarks as keywords in the affected regions, trademark owners will still be able to complain about the use of their trademark in ad text.

How does the revised policy affect which ads can be shown?

Google will no longer prevent advertisers from selecting a third party’s trademark as a keyword in ads targeting these regions."

Source : -  https://support.google.com/adwordspolicy/answer/177578#

This could mean more irrelevant results on Google Search page results.....