Back To School - How can we leverage Search to boost sales during this period?

Back To School is a crucial period for lot of marketers who are selling stuff related to kids like stationaries, electronics, apparels, Shoes etc etc...mainly its an important period for most of us. How can one use Search to boost sales during this period?  This is the answer - Follow the below strategies to get the maximum impact :-

Set up all the above tactics phase-wise so that impact can be measured separately.